Data Ethics

We protect your personal data

As the leading provider of digital math for schools in Denmark, we take great pride in living up to our data ethical responsibility. Continuous focus is on the protection of personal data in our digital math universe. Everyone must be able to feel safe sharing their personal data with us, whether you are a teacher, pupil or parent.

EduLab in the News

EduLab and LEGO are role models and front runners – read more

EduLab acts ethically responsibly with children’s data – read more

Our data ethical guidelines

  • It is of great importance to us that all data and use of data must serve the purpose of making children better at math.
  • Under no circumstances do we sell or supply personal data to third party.
  • We only share data with our stakeholders to the extent it is relevant and safe.
  • We collaborate with the world of research and science, however any shared data is anonymised. Furthermore, all researchers and scientists must sign a non-disclosure agreement.
  • We provide data transparency – we are open about how we treat data, how long we keep it for and who has access to it. Furthermore, we inform our users of their options and rights in terms of their data.
  • No one under the age of 21 who visits our websites will be exposed to our advertising.
  • Your data is safe with us – we treat your data with great care and ensure you can safely navigate around our websites.
  • We have data responsibility agreements and data processor agreements in place – to safeguard your data as best as possible.


Extended guidelines when you are logged on to our digital portal

  • Our digital portal is ad free – we do not advertise our own or the products of others. However, when relevant we inform teachers of our new products and initiatives via the portal’s digital staff room.
  • We do not use SoMe plugins on our digital portal – this in order to ensure that social media has no access to data stored on our portal.

Preparing for GDPR compliance

In 2016 a new regulation for the treatment of personal data came into place in the shape of the GDPR (General Data Protection Regulation). The new regulation came into force on 25 May 2018.

In brief, the aim of the GDPR is to create consistency across the EU in the way personal data is treated. Furthermore, the GDPR will increase the obligations of data controllers and data processors.

The GDPR concerns a person’s rights to access, obtain or remove own data. As most of our data belongs to children who by nature fare less critically in the digital world, our responsibility as a data processor is even greater. We take our responsibility of protecting their online conduct and rights very seriously.

You can read more about the GDPR by clicking here.

We are a member of the politically independent ThinkDoTank DataEthics who work to promote data ethical products and services. They support the creation and exchange of knowledge on a sustainable and data ethical future with individual user control at the centre.

You can read more about DataEthics by clicking here.